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Curl Care Sales Jump as Consumers Transition to Natural Hairstyles

The 19% jump in salon retail revenue comes from the care categories, namely shampoos and treatments.

As hairstyles have evolved to embrace the curly look, the demand for curl care products has been on the rise in salons. According to Kline PRO, curl care was the only segment in the United States to experience double-digit growth during the Q1–Q3 2022 reporting period.    Historically, styling products have been the focus. However, as consumers transition to more natural, curly styles, their attention has shifted toward the products that provide care for their coiled tresses. As a result...

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